Sony Music Entertainment Africa have signed accomplished East African singer-songwriter and musician Alikiba to a global recording agreement. Alikiba and the Sony Music Entertainment team inked the deal during an exclusive, global media audience session at the Sony Music Entertainment
Sub Saharan Africa Head Offices in Johannesburg, South Africa and will
see the Tanzanian recording artist release his highly anticipated
sophomore album later this year.
Alikiba is a superstar across East Africa and vast parts of the African continent as ‘The King of Bongo Flava’ and his hashtag #KingKiba is a weekly trend across various African countries and has been for the past few years without any signs of slowing down. Alikiba
is the only artist in East Africa that has maintained a top 10 media
trend profile over the past 2 years and he has a vast army of extremely
passionate and loyal fans base ranging from every day people to the
Ministers and Presidents of countries.
Sean Watson, Managing Director of Sony Music Entertainment Africa says of the development: “Sony
Music Entertainment recently announced several key strategic steps that
we’d taken in Africa including new operations in Nigeria and the
signing of high profile West African artists. We also mentioned that
we’d be making similar inroads in East Africa. Well here we are, at the
dawn of our East African journey and who better to start it with than an
artist of the stature of Alikiba. We’re very proud of
being able to partner with such a talented individual and can’t wait to
get started on sharing his music with his fans all over the world.”
“My
partnership with Sony Music in addition to my already very successful
partnership with my management team at ROCKSTAR4000 now completes the
team, and solidifies the most powerful proposition and team to take my
music to even greater heights, to new audiences and fans across borders
and across the world. I’m really excited in the future of music from the
African continent as its now the time for the amazing music and sounds
from Africa to take over the world, and I’m excited on where this
amazing partnership will be able to take my music now to fans across the
continent and across the planet. ” Alikiba commented.
Paul Thackwray, Marketing Director for Sony Music Entertainment Africa added, “Amplifying
Alikiba’s already significant digital footprint, extending the
reputation and impact of this great East African artist career via his
music content across the continent and into the world, is a truly
exciting opportunity for us“.
“We are very passionate and
close to Alikiba and his amazing talent, we are very excited about his
future and there is no stopping his chart success, his music, his
commitment and passion and without doubt no better partner that mirrors
these values and objectives than the amazing team at Sony Music” added Christine ‘Seven’ Mosha, Head of Talent and Music at ROCKSTAR4000.
His first single, “AJE”, will be released through Sony Music Entertainment Africa. Watch the video here:
Follow Alikiba at:
Instagram — @OfficialAlikiba
Twitter — @OfficialAlikiba
Facebook — @OfficialAlikiba
SnapChat — OfficialAlikiba
Official Hashtag:
#KingKiba
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