Beautiful
Nigerian lady Michelle Ekure, was born into the family of Mr. Ekure in
Eku Delta State.In order to defy joblessness, Michelle, a graduate of
the department of International Studies and Diplomacy from the
University of Benin, ventured into shoemaking, designing patterns and
building shoes herself.
Michelle, in an interview with Lukmon of Wazobia Global Times USA, explained how the journey into shoemaking started for her.
See excerpts from the interview below :
Lukomon : So Why shoemaking?
Michelle :
Michelle, in an interview with Lukmon of Wazobia Global Times USA, explained how the journey into shoemaking started for her.
See excerpts from the interview below :
Lukomon : So Why shoemaking?
Michelle :
Quote
My
inspiration is from God, I never knew I would be a shoemaker. I
graduated from the University six years ago, after which I looked for
for job, but to know avail. At sometimes I got employed by a company in
Lagos, but the boss was owing too much so I left.
On how it started, there is this other company I buy sandals in Lagos and resell. They sell nice shoes, so one day I thought to myself that I can tell this people to make sandals for me with my label, so I approached them and they said yes. That was how I got my first set of shoes. Then a friend introduced me to a guy that makes shoes. I watch him make shoes one day and I was amazed then I asked him to teach me and he did.
On how it started, there is this other company I buy sandals in Lagos and resell. They sell nice shoes, so one day I thought to myself that I can tell this people to make sandals for me with my label, so I approached them and they said yes. That was how I got my first set of shoes. Then a friend introduced me to a guy that makes shoes. I watch him make shoes one day and I was amazed then I asked him to teach me and he did.
Lukmon : That's a lovely beginning.
Quote
Michelle : hmm. Thanks
Lukmon : So how do you drive sales and who are your target customers?
Quote
Michele
: My target audience are Men of honours, people like the famous
Nigerians comedian Alibaba...lol . I make direct sales, but I drive
more sales on social media platforms like instagram, facebook and
twitter. Michele Leather sales per week is over 50 pairs.
Lukmon : Wow! That's a great number. You must be a workaholic. Do you have partners?
Quote
Michelle : No, maybe someday. But I have people that are learning under me.
Lukmon: How many are your apprentice?
Quote
Michelle : There are about 6 of them and more are still coming.
Lukmon : So, what's your advice to young ladies that are yet to find there ways out there?
Quote
Michelle
: I always tell people I come in contact with that are looking for job
to start something, anything you are good at can bring money to you or
just learn a trade.
Lukmon : Is there anything else (e.g unpopular fun fact about you) you’d like to add that might be interesting to our readers ?
Quote
Michelle : Hmm... Let them find out.
I'm a very interesting person be with though, I have my moment.
I'm a very interesting person be with though, I have my moment.
Lukmon : Thanks for your time, we appreciate chatting with you.
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