The Place by Papas in Lekki took on a whole new vibe on Saturday, March 15th 2014 as hundreds of rock enthusiasts attended the first edition of Jack Daniel’s Jack and the Beats party held there. The party featured premium whiskey from Jack Daniel’s, including Jack Daniel’s Gentleman Jack and Jack Daniel’s Single Barrel
Starting at 10pm,
the event ran well into the early hours of the next day where friends of Jack Daniel’s were treated to an
exclusive opening with rock performances and music mixes by King’s band and DJ Humility. One of the high points of
the party was when Sean Tizzle and Kamar’s creativity and talent was
brought to the fore as they performed rock versions of their hit singles.
Jack and the Beats
is a continuation of Jack Daniel’s 150-year heritage which includes a long
association with music. Jack Daniel’s and music share a long history, with Jack
himself having begun one of the oldest recorded music sponsorship in the 1860's
– of the Silver Cornet band. Jack’s whiskey would become the unofficial whiskey
of Frank Sinatra and the Rat Pack. Rock ‘n’ roll would take over the mantle in
the ‘60s and some have said the history of music is dripping with Jack Daniel’s.
Please visit www.facebook.com/jackdanielsnigeriafor additional information and
updates.
Jack and the Beats
is open to only individuals 21 years and above. Your friends at Jack
Daniel’s® remind you to drink responsibly.
Entrants can visit www.facebook.com/jackdanielsnigeriaand follow the instructions to
win interesting Jack Daniel's merchandise. You can also follow our progress
online using the hashtag #Jackandthebeats
Tune in to Beat 99.9 FM every Friday night to
listen to Jack & The Beats Radio
Show from 9pm – 10 pm"
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