After being named World Player of the Year and winning the Champions League last season, the summer has all been a bit pants for Cristiano Ronaldo.
But after a disappointing World Cup campaign, and an injury which limited him to playing just 16 minutes against former club Manchester United, the Portuguese star is taking solace in a new passion - launching an underwear campaign.
Ronaldo's brand CR7 is promoting its second collection of underwear by projecting images of the star around seven major cities. See pictures below..
Topless phots of the Real Madrid forward, recently named 'fittest man in the world', were projected onto iconic locations in London, New York, Berlin, Lixbon, Pais, Milan and Madrid over the weekend.
The Portuguese star expressed pride in the campaign, which was shot by famous photographer Rankin, and expressed a belief in the importance of quality underwear.
'I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it. More pics...
'The number seven has always been close to my heart, so I was honoured to unveil my new collection in seven cities around the globe.
'It was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way.'
'Launching my own underwear brand was a dream come true and I am so proud that it has been such a success all around the world, and excited to be launching a second range'. Ronaldo said.
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